Omnichannel Digital Marketing
The digital landscape, as it pertains to small–businesses, is comprised of all the different places your brand exists online both customer-facing and for internal purposes. From websites to social media, to email, every single touchpoint constitutes a different landmark within your brand’s internet real estate.
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For small-business owners, the most foundational of all is the website. At the minimum, that’s where customers go to purchase goods and services. But of course, websites also host things like our blogs, “subscribe to our newsletter” pop-ups, and scheduling widgets for potential clients to book calls – each of which is its own landmark within your brand’s digital landscape. Most websites also include links to your different social media channels (more landmarks) which makes the website a sort of “headquarters” for all the landmarks within your brand’s digital landscape.
Here’s a list of some customer-facing landmarks that a business might manage within its digital landscape:
Email
Lead magnets (quizzes, freebies, etc.)
Any social media platform
Blog
Podcast
Youtube, Spotify, or other streaming service
Google My Business
Yelp, TripAdvisor, Airbnb, etc.
Social media ads
Search Ads
Oftentimes, businesses will hire out separate contractors to manage each of these aspects until they have enough resources to build an internal team. The issue with that approach is a lack of cohesion among these different landmarks.
For example, imagine you’re scrolling through Facebook and you click on an ad for HVAC services. That ad might redirect you to a website where you can submit an inquiry for a free quote. Once your inquiry is submitted, the confirmation page may say, “read this blog to see if you need a new A/C unit” which might then direct you to an online store where you can purchase such a thing.
The landmarks in this example work together to create a seamless experience for you, the customer. This is an omnichannel digital marketing strategy. Without it, businesses leave money on the table and create dissatisfied customers who might’ve wanted more from your brand.
When each of your digital landmarks work in cohesion, you have an Omnichannel Digital Marketing Strategy that instills trust within your customers.
That’s why clients who work with The Mix experience more success than those who hire separate contractors to manage their email, social, website, and other touchpoints. Our team manages all your landmarks so that your customers feel supported throughout their buyer’s journey and can confidently interact with your brand knowing you’ve thought of everything for them.
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